Leads and Referrals
remax.com and LeadStreet®
In 2006, RE/MAX set out to build the industry's first nationwide
network of IDX Web sites - making virtually every residential
listing in the U.S. available on remax.com. Within the first
six months of launch, the site had more than 3.1 million listings
and had generated nearly 900,000 leads - all going to RE/MAX
Associates with no referral fee from RE/MAX International.
Within a year, more than 2 million leads had been generated.
An average of 1.6 million unique visitors log on to remax.com
monthly.
Tied directly to the revamped remax.com is LeadStreet, the
network's lead-management system. Associates can accept leads
on their mobile device, cell phone or computer. LeadStreet's
tools help them manage and nurture the leads and turn them
into closed transactions.
These powerful tools are more examples RE/MAX being ahead
of the game technologically.
The site enables Associates to showcase themselves with photographs
and up-to-date profile information - and enhance their listings
free through LeadStreet with additional photos and virtual
tours.
Millions of listings are at a buyer's fingertips in the Property
Search area of remax.com. Consumers can also search worldwide
for RE/MAX agents and offices. They can contact Associates
directly by using the highly visible and easy-to-use "Find
an Agent" or "Find an Office" searches, which
include direct e-mail capability.
The RE/MAX Collection feature enables consumers to quickly
find high-end residential listings in their area.
The site has an international flavor, emphasizing the more
than 70 countries and territories in which RE/MAX is present.
What you can get:
Visibility - Reach consumers
worlwide as they search for properties
Timeliness - Receive pending lead
notifications via text messaging on cell phones and
accept directly from a PDA device.
Ability - Enhance listing free to
give consumers what they want: multiple photos, virtual
tours, detailed property information. |
Strength - Leverage the power of
an extensive national advertising campaign.
Control - Use LeadStreet to manage
a client from initial contact to closed transactions
- and then as a valuable past client.
Leads - Capture and incubate hot,
warm and cold leads, each with the potential to turn
into a closed transaction. |
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